Chance

Swipe. Chat. Reveal.

Scroll to explore

Scope of work

Research, Design, Test

Timeline

Mar 2024 - Jun 2024

Team

UXVerse Studio

Industry

Dating

Overview

Rajeet Parekh the founder of Chance, got in touch with me to help with his new startup. It's a dating app that matches people based on personality and interests, all while keeping things pseudonymous.

We started brainstorming and researching, and soon we had a plan to design and develop our product.

Reviews

Here are our reflections.

Visual Design

Brainstorming ways to gather insights into users' personalities and desired partner traits

text

Anonymous profile

Quirky Avatars

Profile setup

personality probing questions

subtle nudges

filters

ai-ce breakers

anonymous & public profile

Research

Since the project was unique, we didn't have any background research to rely on, so we dove into primary research.

User interviews & surveys

More learnings from interviews:

• Hobbies, education, and location matter as much as looks for compatibility.

• Users worry about being recognized by family on dating apps.

• Fear of rejection stops people from asking for dates.

• Boys usually swipe through dating app profiles quickly without thinking a lot.

More learnings from interviews:

• Hobbies, education, and location matter as much as looks for compatibility.

• Users worry about being recognized by family on dating apps.

• Fear of rejection stops people from asking for dates.

• Boys usually swipe through dating app profiles quickly without thinking a lot.

COMPETITOR ANALYSIS

Choosing the right competitor is important!

Our Learnings:

• Photos to keep users engaged, but personalized matchmaking remains limited.

• OKCupid delves deeper into personalities, unlike other apps.

• Assessing compatibility in apps is hard without direct interaction.

Usability Test Learnings

Time to validate if my hypothesis was correct or wrong.

summary

• All tasks were completed

• The System Usability Scale (SUS) score was 82 according to the testing results

• The satisfaction rate among users was 9.1, based on the feedback provided

• All tasks were completed

• The System Usability Scale (SUS) score was 82 according to the testing results

• The satisfaction rate among users was 9.1, based on the feedback provided

TASK 1: CREATING ACCOUNT

• Users missed clicking on “view all” questions

TASK 2: SWIPING ON HOME SCREEN

• Users were swiping left and right instead of up and down

TASK 3: REQUESTING REVEALED PROFILE

• Visibility of “Request Profile” button too low

TASK 4: REFERRAL FLOW

• Users expected that the native share tray will pop up after clicking on “Refer Now”

Takeaways

Here are our reflections.

Feedback loops

Navigating the feedback loop was initially challenging, but I enjoyed discussing the decision-making rationale with team members.

Feedback loops

Navigating the feedback loop was initially challenging, but I enjoyed discussing the decision-making rationale with team members.

Feedback loops

Navigating the feedback loop was initially challenging, but I enjoyed discussing the decision-making rationale with team members.

Be precise in your designs

Don't make developers guess how much padding and margins to use. Just specify the amounts so they don't have to do your design work.

Be precise in your designs

Don't make developers guess how much padding and margins to use. Just specify the amounts so they don't have to do your design work.

Be precise in your designs

Don't make developers guess how much padding and margins to use. Just specify the amounts so they don't have to do your design work.

We did that!

I'm proud of my ability to research, design, and run usability tests in three months while working only 20 hours per week as a student.

We did that!

I'm proud of my ability to research, design, and run usability tests in three months while working only 20 hours per week as a student.

We did that!

I'm proud of my ability to research, design, and run usability tests in three months while working only 20 hours per week as a student.

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